05 Jul 5 Must-Have Elements of an E-newsletter
E-newsletters are efficient in the information they share to a group of subscribers. Their purpose is keeping people up-to-date with information and promotions for a specific group, club or organization. When sending an E-newsletter, it is very common to make some mistakes in its design, content or frequency. Here are some important aspects to take into account when it’s time to write one.
1. SUBJECT LINE AND SENSE OF CONFIDENCE
E-newsletters are sent to our inbox, so it is important to avoid certain things. First of all, it has to be precise and catchy to assure readers will want to open it. Most of the time we don’t read all the emails that we receive – especially if the subject is irrelevant to us. Secondly, It is important to avoid caps and exclamations marks on the subject line. This can make your email server send it directly to the spam folder, and subscribers will never read it. Finally, the subject line should be addressed to the specific subscriber. It is more likely that subscribers will read it if the newsletter is directly addressed to them. It gives people a sense of confidence if you greet them by their names.
2. DON’T SUFFOCATE YOUR AUDIENCE
Let’s be honest, we don’t read all the emails we receive and even less if we have a bunch of them from the same “unknown” issuer. Sending an E-newsletter daily can suffocate your readers and can also force you to write about anything just to accomplish the daily goal. This can make your content filled with irrelevant or unimportant information. Be realistic! Set a goal on the number of e-newsletters you want to send during the week and choose the most important and relevant topics to share. Make sure your audience wants to read you.
3. WATCH YOUR TONE
As we mentioned before with the subject title, you need to be aware of how you are writing. Be precise with the information you are presenting. Use an appropriate number of paragraphs and bullet points to separate the information in specific topics, and make your newsletter easy to read. Remember, people get tired of long texts, even more so if the information is not interesting or concise. The e-newsletter is characterized by short and precise information points.
4. CALL TO ACTION (CTA) ON An E-NEWSLETTER
Every E-newsletter has a purpose or intention. Make sure it includes CTA’s to involve subscribers to sign a petition, to get a limited-time offer or to get likes on your social media networks. Don’t write just for the sake of it! Don’t forget it is also an advertising opportunity, so include your email, address or phone number to build direct contact with subscribers.
5. APPEALING DESIGN AND MOBILE-FRIENDLY
People check and read what is visually appealing – it is part of our nature. So having a good design newsletter is as important as the information you’re showing. Pick images related to the text, use appealing and easy-to-read colors, and coherently organize the text. Nowadays most people check their email on their smartphones, so you have to make sure your E-newsletters could be read on any mobile device.