What is an identity? How can we build it? When talking about identity, there are certain aspects that make us question: what does it imply? The fact is that, even though every individual and/or organization have a configuration, identity characteristics are always being developed. At last, the externalization of these characteristics allows, with images and a clear message, what is going to be shown. Let’s talk about identity through the history of the Japanese Empire. Read More
We always talk about companies like assuming you are already established. However, this article is for those who are business beginners and want to know the steps-to-follow to go from local to global. If you have a small business like homemade or handmade products, or local services, this is the article for you. Let’s see step by step the things you have to pay attention to as business beginners. Read More
Good design can be your differentiator, because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer once said that Design is the silent ambassador of your brand. Let design help you to build your business design look despite of small budgets. The solution is to know where to start tracing a design strategy and complete it. It will save you money and effort in the future. Read More
YouTube logo has been updated for the first time since it began 12 years ago. This is a core aspect because a logo is the main graphic element that represents a company. The bigger a company is, the more careful it should take design decisions. Now, YouTube has evolved to a clean and conservative logo refresh. It has shifted away the emphasis from the word “Tube” and putted it in an easy and recognizable “play” button. This has a more versatile use in the multi-screen world we live in. Read More
As an academic, you think you already know how to write and explain theories to everyone. I thought the more you write, the more information you have to understand. I also believed websites needed to explain until the last detail about their products and services to work properly. That changed few months ago when I started to write blogs articles and learned about SEO (Search Engine Optimization). Now I know what an amazing tool is to work following SEO rules. Even though I don’t know how to manage them all yet, I am still going to write about my experience as a SEO apprentice.
Sometimes a subtle transformation may work: a color change or a logo refreshment. But when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a bigger effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.