15 Jan Brand content: more than selling
Brand content is here to stay, but do you really know what it is?
The content of the brand is being increasingly used, the objective is to provide valuable content to generate notoriety and affinity with users, where the main axis of communication is to transmit an experience and not the benefits or characteristics of the product itself, but What does brand content really consist of and can it adapt to your company? Here we explain what it is.
It should be noted that brand content refers to a content strategy, not a format itself, and it can be of any kind.
In turn, you must seek interaction with our target, you must invite feedback, and share that experience, which should generate empathy with customers or potential customers, creating a commitment to them.
To define what content is appropriate it is important to know the product and the consumer profile.
First, we must focus on our consumer, see their lifestyle, their tastes, their motivations, their daily problems, their needs, after this analysis we will get interesting topics that we can use.
These issues will be analyzed from the point of view of our product, that is, where we are.
Why is a good Branded content strategy important for brands?
Taking into account that today, day after day the number of brands and products is increased, and the user rejects traditional and invasive advertising in which it is only a question of selling, that is why, every time we have one more consumer Unfaithful and it is vital to create empathy to try to keep it, branded content is the perfect strategy for this task.
If we make the user proud of our brand or product, we will make him the best defenders and ambassadors of the same.
Branded content advantages for brands
This type of content facilitates us to reach the consumer and have a response from it, and we are in search of this interaction to generate conversation with him and thus foster an empathic relationship with the brand or with the product.
SOME OF THE BENEFITS ARE
It is not invasive: Brand content seeks to attract customers naturally.
It generates an emotional connection with the brand: The best brand content is capable of generating emosions that will be associated with the brand, making users remember it for a long time.
Improves brand positioning: This type of content tells a story that represents the values that you want to associate with the brand, instead of simply repeating a slogan.
It generates engagement and loyalty: Brand content is intended to provoke responses in users. Thus, the audience is linked to the brand at a much more personal level until it becomes part of their identity as a consumer.
It can help foster records and leads: A good brand content campaign can be used to bring a lot of traffic to our website and start introducing users to the conversion funnel.
Don’t limit yourself, Branded Content is for everyone
Branded content is not only for large companies, quite the contrary, it is very important for small companies, since it can help to retain customers faster.
The most important thing is to know your consumer and have a good communication, under the personality or lifestyle that you want to transmit.
In turn, within the personal brand, branded content is a perfect tool to position a specific profile, give it relevance and distinction within the sector.