Branding Master Plan includes:
- Brand assessment and meeting with creative director.
- Industry study and competitor’s analysis. Study base on competitors’ brands.
- Three (3) concept variations presented to Client, of which Client selects one of the options.
- Two (2) rounds of revisions on the selected option.
- Final Logo, presented in electronic files.
- Trademark legal assessment.
- Building of brand style guide.
- Refinement meeting of brand style guide.
- Design of collateral assets; includes business cards, letterhead, and social media assets; profile and social media cover photo of three (3) social media channels.
- Application of brand style guide on website mockup/draft and social media assets.
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