11 Jul Business Image as the Key to a Successful Marketing
Your business image is as important as your marketing strategy to attract new customers. Let us guide you through our own experience.
It is Friday night, you are ready to hit the town and have some fun. You are looking forward to finally meet that special person who will make your whole life amazing. So, what do you do first? You probably take a shower, prepare a killer outfit, put some cologne, etc. You make yourself look stunning according to the type of people you want to attract. It happens the same way with your business and marketing efforts.
A lot of businesses seem to be under the impression that traditional marketing has the same impact as it did a few years ago. Putting together a cheap flyer in Word and leaving them at every doorstep should bring you as much business, right? Wrong!
Every business needs to jump onto the 2018 wagon and understand how important a good design is to get the most out of your marketing efforts. When your marketing assets (That includes your logo website, business cards, collateral materials, etc.) look like they came out of the Stone Age, then you are putting your entire investment in jeopardy.
Today, the design goes beyond a red or purple logo. A good design strategy helps you to figure out the exact color a logo should be, and good design also tells you the shape, the applications, and finally, if well executed, it will be the starting point to turn leads into sales.
Having a well-designed brand in all aspects is as important as your image before a business meeting. Most customers will search you online, browse your website, check out your reviews before picking up the phone. If your design does not evoke the right feeling and doesn’t send the appropriate message to your potential customers, it may mean you lose money.
Yes, you may have created the perfect marketing strategy: you have the best content, the greatest approach, and a fantastic product; but then your design and execution are not up to par. That would be like if you bought a sports car and filled it with the wrong gasoline. It might still run but it will not run as fast or efficiently, and certainly not as effective.
Budgeting for a well-executed marketing campaign can be difficult ( Check out our budgeting tips here) but with enough information, and the right team of creatives, you do not have to spend a million dollars to make your business look like the best one. At Desing106, we work with the staff of professionals you need, contact us!