Advertising Archives

How to Sell More Digital Content - Design 106

04 Jun How To Sell More Successfully Producing Digital Content

Posted at 18:29h in Advertising, Branding by Luis

In one sense, content marketing is the gold rush of the 21st century. Every day there are new success stories of startups, individual bloggers, and large corporations receiving massive ROIs from their content marketing strategies. Yet for all too many, the experience is a costly...

25 Oct From Local to Global: Business Beginners

Posted at 22:00h in Advertising, Design, Graphic Design, Marketing by Luis

We always talk about companies assuming you are already an established brand. However, this article is for those who are business beginners and want to know the steps to follow to go from local to global. If you have a small business such as handmade products or local services, this is the article for you. Let’s see step-by-step the things you have to pay attention to as business beginners.

11 Oct Mistakes When Writing for Biz Advertising

Posted at 22:00h in Advertising by Luis

Are you writing the copy for your business’ advertising? Here are some common mistakes you may be making without even noticing.

27 Sep Social Media Blog Post

Posted at 22:00h in Advertising, Management, Marketing by Luis

Managing a big or small company can be exhausting. As a business owner, it ‘s normal that you’d want to take control and write your social media and website content by yourself. After all, no one knows your business better than you.

01 Aug Marketing Budget 101

Posted at 18:00h in Advertising, Management by Manuel Leon

When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs. One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.

19 Jul Branding Advice for Companies

Posted at 22:00h in Advertising, Design, Graphic Design, Management by Luis

Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.

11 Jul Business Image as the Key to a Successful Marketing

Posted at 17:00h in Advertising, Management by Manuel Leon

Your business image is as important as your marketing strategy to attract new customers. Let us guide you through our own experience.

05 Jul 5 Must-Have Elements of an E-newsletter

Posted at 22:00h in Advertising, Design, Management by Luis

E-newsletters are efficient in the information they share to a group of subscribers. Their purpose is keeping people up-to-date with information and promotions for a specific group, club or organization. When sending an E-newsletter, it is very common to make some mistakes in its design, content or frequency. Here are some important aspects to take into account when it’s time to write one.

25 May Why Does your Company Need a New Logo?

Posted at 11:00h in Advertising, Design, Graphic Design, Management, Web Design by Luis

Logos are part of the first impression customers have of companies. A logo represents your brand and the products or services you are offering. When starting, it’s not that common that a company pays attention to the image. But sooner or later it will have to. Sometimes, it is a bad design or a good one that worked well and you didn’t change it through the years. So, you didn’t realize you needed it to revamp it. Here is some advice to consider when creating a new logo, so you can enhance your company image.

18 May What Makes a Good Advert

Posted at 03:00h in Advertising by Luis

Luc Besson was the director of this amazing advert. Le Loup filmed in 1998 (you can’t watch on television anymore, that’s why you can find it on YouTube), with the beautiful model and actress Stella Warren. We know this advertisement is a little old, but it has so many elements that we can’t ignore. It’s a good example of a perfect piece of work. Here we will mention some aspects that make this advertisement a huge success. The following elements not only work for this advert but can be considered for others.