Design

02 Dec Visual identity, 5 mistakes you should not make.

Posted at 18:59h in Branding, Design, Graphic Design by Luis

It is very common to find companies with a certain projection that although it is obvious that they have a large structure, surprisingly they give little importance to the visual Identity, having one that goes according to their professional level, should be fundamental in every company, it is already try a new company or one with a long history, otherwise it can lead us to think that they are not professional enough in their work, when this is not necessarily the case. For this reason, next we will define the 5 errors that you should not make when analyzing or creating the visual Identity of your business.

25 Oct From Local to Global: Business Beginners

Posted at 22:00h in Advertising, Design, Graphic Design, Marketing by Luis

We always talk about companies assuming you are already an established brand. However, this article is for those who are business beginners and want to know the steps to follow to go from local to global. If you have a small business such as handmade products or local services, this is the article for you. Let’s see step-by-step the things you have to pay attention to as business beginners.

18 Oct Important Tips when Creating your Business Design Look

Posted at 22:00h in Design, Graphic Design by Luis

Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.

22 Aug Great Logo Design. Be Patient and Trust your Designer

Posted at 22:00h in Design, Graphic Design by Luis

Great logo design requires creativity, design skills, and analytical abilities to understand the client’s desire as well as the targeted audience’s need. A quick and cheap logo design can bring real risks to an entrepreneur’s business from the very beginning. A good logo can make a big difference in today’s competitive world. Invest in good design and you’ll start with the right foot. Let’s go through the steps for designing to help you understand why designers seem to take “so long”.

17 Aug How I Should Change my Company’s Look

Posted at 11:00h in Design, Graphic Design, Management, Marketing by Luis

Sometimes a subtle transformation works wonders: a color change or a logo refresh; but when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a more concentrated effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.

19 Jul Branding Advice for Companies

Posted at 22:00h in Advertising, Design, Graphic Design, Management by Luis

Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.

05 Jul 5 Must-Have Elements of an E-newsletter

Posted at 22:00h in Advertising, Design, Management by Luis

E-newsletters are efficient in the information they share to a group of subscribers. Their purpose is keeping people up-to-date with information and promotions for a specific group, club or organization. When sending an E-newsletter, it is very common to make some mistakes in its design, content or frequency. Here are some important aspects to take into account when it’s time to write one.

22 Jun Happy Designer, Better Results

Posted at 11:00h in Design, Graphic Design, Management by Luis

When you have your own website, a good design can make a big difference in today’s competitive world. If you know this, the appropriate thing is to look for professional designers. We can help you to build up graphically what you want – leading to excellent results. Sometimes your vision and your designer’s vision don’t seem to line up well; here we give you some easy tips to establish a good relationship between you and your designer. The designer need to be in as good a mood as possible to be able to work as effectively as possible. Clients can play a big part in this happiness feeling. They contribute to having a good sense of team work (client-designer) and a better creative flow. How does a client achieve that? Through good communication, talking and listening to each other can bring the greatest design. Remember the designer’s job is to translate your concepts into a visual form, but with extra creative flair.

14 Jun Do it Yourself: do it Wrong!

Posted at 22:00h in Design by Manuel Leon

WHY YOU SHOULD AVOID A DO IT YOURSELF MENTALITY. IMPLEMENT EFFECTIVE BRANDING, WEB DESIGN AND MAKE MORE PROFIT JUST BY DOING THINGS RIGHT. Last week we got a referral from our business group. This referral was a lawyer who was starting her practice and had no branding whatsoever, nor a website. Ideally, you would think that when you plan to go solo on your business venture the first thing you need is an identity. In 2017, this means an online presence. This how the conversation went:

31 May Design Process. Understanding How the Good Design is Made.

Posted at 22:00h in Design, Graphic Design by Luis

Design is thinking. It’s the awesome process of making real what is in a human’s mind to achieve a better world. From our personal experiences, the design combines research, imagination, understanding, empathy, and experimentation. We want you to join us on a little trip through the creative process of graphic design. Let’s realize how we do the magic you require and pay for.