Management Archives

12 Jun Good Practices for Virtual Meeting

Posted at 08:01h in Management by Luis

As the world transitions to a work from home model, the way in which we conduct business has changed from face to face meetings to video conferences and video calls. This transition brings with it a few challenges, one being how to best conduct these...

27 Sep Social Media Blog Post

Posted at 22:00h in Advertising, Management, Marketing by Luis

Managing a big or small company can be exhausting. As a business owner, it ‘s normal that you’d want to take control and write your social media and website content by yourself. After all, no one knows your business better than you.

13 Sep Increase Company Revenue with Great Website Design

Posted at 22:00h in Management, Web Design by Manuel Leon

Is your business making you the money you want? We have mentioned many times before how crucial the role of a well designed and well-executed website for your business is. Having a beautiful, efficient and user-friendly website could be the difference between taking your business to the next level or stagnation.

29 Aug SEO Rules for Beginner Writers

Posted at 17:00h in Management, Marketing by Luis

As an academic, you think you already know how to write and explain theories to everyone. Some people believe websites needed to explain into the most minute detail about their products and services to work properly. This couldn’t be further from the truth especially if you’re writing for SEO (Search Engine Optimization). Keep reading to learn some of the basic rules to follow when writing for SEO.

17 Aug How I Should Change my Company’s Look

Posted at 11:00h in Design, Graphic Design, Management, Marketing by Luis

Sometimes a subtle transformation works wonders: a color change or a logo refresh; but when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a more concentrated effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.

09 Aug Baking a Successful Business from the Beginning

Posted at 22:00h in Management by Manuel Leon

Follow these marketing tips recipe and you will have a scrumptious revenue result!

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Our new obsession is to watch The Great British Baking Show #TGBBS. For those who haven’t watch it, we highly recommend it - but beware! It can be highly addictive even if you are not into baking. There is just something special about British people crying over their sponge being ‘‘too dry’’ that keeps you from changing the channel.

01 Aug Marketing Budget 101

Posted at 18:00h in Advertising, Management by Manuel Leon

When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs. One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.

27 Jul Common Mistakes Companies Make When Creating a Website

Posted at 10:00h in Graphic Design, Management, Web Design by Luis

Before creating a website you have to ask yourself: do I need one and why? Am I going to be responsible for it and keep it updated? Who is going to create my website, a professional or myself? What information do I need to have on my site? These are common questions that cross your mind when you want to boost your business and take it to the next level having an online presence. If we don’t answer them properly, we can make mistakes that can endanger our image as an enterprise. Here we are going to review some of those common mistakes when it comes to web design.

19 Jul Branding Advice for Companies

Posted at 22:00h in Advertising, Design, Graphic Design, Management by Luis

Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.

11 Jul Business Image as the Key to a Successful Marketing

Posted at 17:00h in Advertising, Management by Manuel Leon

Your business image is as important as your marketing strategy to attract new customers. Let us guide you through our own experience.