25 May Why Does your Company Need a New Logo?
Logos are part of the first impression customers have of companies. A logo represents your brand and the products or services you are offering. When starting, it’s not that common that a company pays attention to the image. But sooner or later it will have to. Sometimes, it is a bad design or a good one that worked well and you didn’t change it through the years. So, you didn’t realize you needed it to revamp it. Here is some advice to consider when creating a new logo, so you can enhance your company image.
Refresh your Company’s Image
A poll by Kissmetrics says that 93% of customers focus on visual appearance when buying a product. Your logo is part of that visual appearance customers focus on. There are a lot of graphic aspects you can play with to revamp your logo. For example, changing the set of colors, the typo, playing with shapes and sizes but keeping the essence of the original image. Even with these simple changes customers can still relate it to your company.
You also have to remember that social media came to stay. So, your logo is now everywhere, and that is a good thing, but it can be overused too. You have to take into consideration adopting your logo to current trendy designs, which will give you a better position in the market. Trends are constantly changing and can’t be left behind.
First Bad Design
When a company starts, it is common to see that it is more focused on the product or the business idea that the image their founders want to project. It makes a company invest less money and interest in marketing and good design. This lack of attention and interest sets the logo design aside. In the rush, they might look for an unprofessional team or person to create it. Something that you don’t consider important when starting can affect the growth of your business from the first moment.
Once the company is settled, you realized that the first logo wasn’t the best choice. With the wrong logo, clients can relate your company to something different from what you do. Also, a bad logo might not represent the values of the company and sends you in the wrong direction. Remember, it’s important to hire professionals to not compromise your profits from the beginning by projecting the wrong image.
Be Different from Your Competitors
It is known that certain types of products are related to specific colors. For example, if a company sells ecological products, the logo will probably have green on its design (We have talked about this on a previous post). You can still use a different set of colors to distinguish it from other similar companies. But also, you can highlight other elements of your logo to be different. You can play with the typo, the info, or the iconic image by letting the color related to your business area. Think thoroughly about what your vision is and how you would like to transmit it. So, a professional can translate it into a good logo and make your company different you’re your competitors.
New Products, New Target
When a company grows it might expand its products or services which, sometimes, means a new target. If you want to expand your business, you’ll probably need to revamp your logo. However, it’s important to keep the most iconic element, so your clients can recognize your brand everywhere. For example, Ferrari® not only sells cars, but it also offers a range of different products, and this made the company adapt the logo depending on the merchandise. In this case, they keep the most important element, the emblematic Ferrari horse, and play with colors depending on the product and its surface. Renovating your logo doesn’t mean to lose the essence of the values, it’s adjusting it to the new products and the new target. This will help you to project your company to another level and market.
New Market, Change of Name or Company Merger (Logo)
As companies become stronger through time, it’s common to expand it to new markets, sometimes this involves a change of name of the company, a company merger, or a re-launch of the brand. In any of these cases, it’s quite mandatory to renew the image of the company and the logo. For example, when Google acquired Motorola, the well-known cellphone company redesigned its logo to fit the inclusive values of Google. It’s not about changing the logo completely, but to incorporate some of your elements without taking away the original essence of the brand.
In other cases, we have Apple ® and Nintendo ® that have so many years in the market and have expanded to several countries and products. These companies have renewed their logos through the years depending on the offered products, to enhance the corporate image without losing the initial essence.
Don’t forget the importance of your logo as part of the reputation of your company, your image. It’s not a matter of money but about the success of your company. Let professionals guide you to create your company face and to show your products or services in the best possible way. This is my best advice. You can visit our website and blog for more articles or contact us at design106.com.