Digital Marketing Starter Plan

SCOPE OF WORK 

1. SERVICES REQUESTED BY CLIENT: Starter Plan 

A. Brand Revamp, The Brand Revamp includes: 

• Logo assessment and adjustments.  
• Concept variation presented to Client. 
• Two (2) rounds of revisions. 

• New/adjusted Logo presented in electronic files. 
• Brand style guide presented in electronic file.  
• Social media assets; profile and social media cover photo of three (3) social media channels. 
• Style guide for social media posts. 
• One piece of branded collateral, up to 4 pages. 

B. Website Setup, customized & mobile responsive, up to 10 pages’ site. 

Website Features available to this plan: 

• Brand identity implementation. 

• Google analytics set up. 
• Contact form.  
• Call to action for newsletter subscription. 
• Calendar module. 
• Custom autoresponders. 

• Social media integration.  
• Open source stock photography. 
• Blog posting section. 
• Website hosting. 
• Up to 1,500 words/content distributed along the Website. 

• Up to two (2) rounds of revision pre-website launch. 
• Up to (1) one hour/month on Website content updates; upon Client request. 
• Website security feature SSL. 
• Back-end maintenance: Website Back-up every six (6) months; WordPress updates two (2) times per year. 

C. Consulting, Consulting includes: 

• Bimonthly Coaching Session on Social Media Engagement and Social Media Marketing. 

MONTHLY DELIVERABLES 

D. Social Media Marketing: 

• Crafted paid promotion campaign set up, management and tracking, $100 Budget included. 

• Eight (8) social media posts per month in each of the following social media platforms: Facebook, Instagram. 

• One (1) hour social media health check.   
• One (1) quarterly report on Client’s social media posts. 

E. Blog Posting  

• One (1) blog post per month; published on Client’s website, up to 500-word count per blog. 
• Up to two rounds of revision for each blog post.  
• Open-source stock photography search and placement on blog. 

F. Graphic Design 

• Discounted Membership prices for Graphic Design or Video Editing (to be used in Social Media Posting).