22 Aug Great Logo Design. Be Patient and Trust your Designer
Great logo design requires creativity, design skills, and analytical abilities to understand the client’s desire as well as the targeted audience’s need. A quick and cheap logo design can bring real risks to an entrepreneur’s business from the very beginning. A good logo can make a big difference in today’s competitive world. Invest in good design and you’ll start with the right foot. Let’s go through the steps for designing to help you understand why designers seem to take “so long”.
Logo Design Takes its Time
Great design isn’t a magic trick. Although sometimes our designers wish it was! A poster, packaging, or a logo can look so clean and simple that you might think it was easy to achieve this image. Nevertheless, there was a lot of thinking and creative effort that went into the design process for even the most “simple” of images. In the case of logo creation, research is essential before the pen even hits the paper. Designers should combine different information to start thinking and exploring some design concepts that best represent your company. This data comes from target market research and the client’s design needs.
Comparing your competitor’s logos is also an important part of the design process. In this stage of the process, the more we know about your business/company/market, the better able we will be to distill exactly what your company’s logo will need. “What is your company about?” “What does your company want to do?” “How does your company want to be perceived?” When our team is designing, the refinement of concepts and graphic ideas is essential. Not every logo will work; the designer should discard options until he or she gets to the one that works the best, the one that best personifies the company. As you can see, this process is complex and can’t be done instantaneously like a magic trick.
Timing for a Great Logo Design
Each designer is different and solves design problems depending on his or her skills, experience, and creativity. If he/she promises your logo will be ready in one business day, it probably won’t be as polished or well thought out as you’d like it to be. Logo design takes time if done properly. For example researching and idea testing before creating the final image. Two to five hours are not enough to synthesize days of work and pull together everything into a specific final design. Good design can’t be rushed.
Every company or client has particular requirements and characteristics that make the development of each design process different. The bigger the business wants to be, the more graphic aspects should be studied. For example, when a food brand mark is designed, it must be considered if each food product presentation will use a logo variation or a sub-brand. If it does, this should be well thought out and well designed.
When big companies want to rebrand, designers need to study it very carefully. Many elements should be taken into account: how much does the company want to change its look? Which factors are influencing this change? Can a rebrand be made without losing recognition? Depending on the type of branding project, it will take more or less time to finish it. It’s better to take enough time to design the visual identity than striving for unrealistic deadlines, which will hurt the overall quality of the final product.
What Makes a Great Logo?
A brand is the result of the combination of three different, but simultaneous, types of expression: semantic (what it says), aesthetic (how it is said), and psychological (what it evokes). The name of the brand is a linguistic sign that represents a word. When it’s given a specific visual aspect it becomes part of the logo design. All this creates a super-sign and it shouldn’t be visually complex. The identity sign needs to be brief, simple, powerful, and easy to remember. The time we need to decode the message is short. That is why most of people perceive simplicity more immediately and more intelligently than complexity. A logo that is easily read and beautiful visual at the same time is one way of determining an engaging logo design.
Quick logo design could bring bad results and create a mess for your starting business. Remember: good design takes time and good design means good business.