25 Oct From Local to Global: Business Beginners
We always talk about companies assuming you are already an established brand. However, this article is for those who are business beginners and want to know the steps to follow to go from local to global. If you have a small business such as handmade products or local services, this is the article for you. Let’s see step-by-step the things you have to pay attention to as business beginners.
LOGO, BUSINESS CARDS, AND FLYERS
First things first, it is vital to have your business image that helps your customers remember you – namely a logo. Ideally, the first step is to have a professional by your side, to guide you through the process of creating your logo. Thus, you assure the image will represent who you are and your company’s values and goals. Once you have your logo you can use it in business cards and flyers.
Each one of these has its own unique purpose. For example, business cards will give your clients, or potential clients, enough information about you and your business. They should show your position in the company, personal and company numbers, e-mail, and any other important information you want to have displayed. On the other hand, flyers can help you promote your business by giving your clients more information about something special you want to highlight. You can also make a list about your products and services, special promotions, or just information for your community. Business cards and flyers are the first steps in introducing people to your business.
Social Media will help you to be in constant contact with your clients. It also will help you to reach out to new clients in your area. If you have Instagram for example, you can post every day and give as much information as you want. It’s a perfect way to let your clients know you care about them and you want to give them updated information. Social Media is advertising for free. You can manage your social media, but it is also important to be in touch with a designer to create banners for promotions and other visual materials. A graphic designer lends a sense of professionalism to your social media accounts.
As important as Social Media is, a website is the online presence of your business. Your clients can go to your site to get a more organized and detailed breakdown of your business. Clients will search on the internet to get your contact numbers, prices of products, or the variety of products you offer. It is more organized than Social Media. Online presence is the key for clients to get to know business entrepreneurs.
FROM BUSINESS BEGINNERS TO FRANCHISES OR BRANCHES
Once you have accomplished all these steps, you are ready to make your business even bigger. After being recognized in your community, you might want to reach out to other areas. This is a very normal and common feeling that lets you know you are ready for the next step – to expand your business.
Printed materials and a great online presence is the key to making your business succeed, but don’t forget to work with professionals! Their expertise will guide you in making the best decisions depending on the type of business you want to run. At Design106, we have helped several entrepreneurs on site to help your business dreams come true. Take a look at our Portfolio and check out how we can help you take your business to the next level: from local to global.