How Much Should You Pay for Design Services?

One of the most common questions in the creative industry is ‘’how much should I pay for design services?’’ Well, there is no definite answer, but there is a list of factors that you, as a client, should know and consider before writing that check. Unfortunately, in the creative field, it is not about being an expert but to look like one. Many “agencies” drive clients into paying rates as if they were hiring an exclusive team of experts solely dedicated to their project when it is just a one man’s band with uncertified ‘‘design skills’’. It is important that clients know that design work needs to be paid fairly and accordingly, but also that clients know enough to not get ripped off by “design scammers’’. Here are a few things you should consider when hiring creatives for a project.

 

BE CLEAR

 

Before having that first meeting, make sure you gather your ideas and know exactly what type of service you need. Whether it is a logo design, a website or fashion design, having a clear idea of what is required will help you to negotiate a good price and will protect you from getting into unnecessary expenses. We aren’t saying that you need to know every aspect of how the project is going to be executed (you need a designer for that, check here ) but at least to walk into it with some research and knowledge under your sleeve.

 

SET CLEAR EXPECTATIONS

 

Make sure you talk to your designer about the conditions of the deal you are going to make. If the designer is a real professional, there should not be any hidden or surprise charges. He would set a clear scope of work and will consider every aspect of the project. The more descriptive you are, the more accurate your quote and scope will be. Both parts need to be clear about what is going to be done.

 

COMPARE APPLES TO APPLES

 

Like any other service, it is a good idea to get a second opinion and consider different quotes before making a decision, you need to compare similar services. If you consider your project is important, then you want to be sure you have similar agencies/creatives under consideration and you are not making a decision based solely on price. Different designers have different skills, and even though you do not want to overpay for a project, it is usual to get what you pay for. If something sounds too good to be true, it probably is. When comparing quotes make sure you have read about the creatives reputation, reviews, and portfolio. Do not make a decision only because one is cheaper than the other.

 

As I said at the beginning, there is no right answer about how much you should pay for a project, but for sure this article should give you a good idea where to start. Learn more about Design106 and how we can help you with your website, branding, and graphic design needs. Take your business to the next level at a fair price.



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