About This Project


South Florida Institute on Aging 


Originally known as Impact Broward, this non-profit with more than 50 years of experience engaging with senior citizens on a community level, was in need of a complete branding revamp to help reignite their connection with the local community. Inspired by Florida’s colourful costal setting, we created a bespoke branding identity based on their desired look. They needed a brand that was versatile enough to look captivating in both traditional and digital formats. By using tropical colors and clean lines, we were able to achieve a new branding system that conveyed SoFIA’s belief that our senior years are not an ending, but the beginning of a new phase of our lives that is just as exciting and productive as our younger years.


Check out SoFIA’s amazing services and brand application at