Oh boy did we have fun with this one. As a division of Dunham Insurance, Stoners is focused on offering high quality insurance coverage to the cannabis industry.
We love to work on brands as Stoners. Why? After doing such an amazing job with their other insurance divisions (Cyber Guard and Dunham Insurance), the client decided they wanted us to have full creative liberty on the Stoners brand creation, and didn’t we go to town… We even came up with the name!
We created a brand that represented the idea of what Stoners meant, an easy, friendly and efficient insurance solution, while understanding the needs of the businesses involved in it.
Have you seen the pink elephants? Well, if not, then now you do… We created a custom character for Stoners that represented ‘‘pot-friendliness’’ but also confidence and trust.
After several revisions and much research, the Stoners logo was born and with it an entire campaign surrounded by effective word play, amazing graphic art and creative approaches.