Advertising Archives

25 Oct From Local to Global: Business Beginners

Posted at 22:00h in Advertising, Design, Graphic Design, Marketing by Luis

We always talk about companies assuming you are already an established brand. However, this article is for those who are business beginners and want to know the steps to follow to go from local to global. If you have a small business such as handmade products or local services, this is the article for you. Let’s see step-by-step the things you have to pay attention to as business beginners.

11 Oct Mistakes When Writing for Biz Advertising

Posted at 22:00h in Advertising by Luis

Are you writing the copy for your business’ advertising? Here are some common mistakes you may be making without even noticing.

27 Sep Social Media Blog Post

Posted at 22:00h in Advertising, Management, Marketing by Luis

Managing a big or small company can be exhausting. As a business owner, it ‘s normal that you’d want to take control and write your social media and website content by yourself. After all, no one knows your business better than you.

29 Aug SEO Rules for Beginner Writers

Posted at 17:00h in Management, Marketing by Luis

As an academic, you think you already know how to write and explain theories to everyone. Some people believe websites needed to explain into the most minute detail about their products and services to work properly. This couldn’t be further from the truth especially if you’re writing for SEO (Search Engine Optimization). Keep reading to learn some of the basic rules to follow when writing for SEO.

01 Aug Marketing Budget 101

Posted at 18:00h in Advertising, Management by Manuel Leon

When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs. One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.

05 Jul 5 Must-Have Elements of an E-newsletter

Posted at 22:00h in Advertising, Design, Management by Luis

E-newsletters are efficient in the information they share to a group of subscribers. Their purpose is keeping people up-to-date with information and promotions for a specific group, club or organization. When sending an E-newsletter, it is very common to make some mistakes in its design, content or frequency. Here are some important aspects to take into account when it’s time to write one.