branding Archives - Design106

branding strategies for a small business - Design 106

16 Sep Branding Strategies for Small Businesses

Posted at 14:49h in Branding, Business, Marketing, Web Design by Luis

If you’re a small business owner, putting some of your limited capital into branding your business may not seem very important; or that it’s best left to bigger companies such as McDonalds or Coca-Cola. Not so! If you are a business of 500 employees or...

08 Jul How to Use Facebook Successfully to Support Your Business

Posted at 19:57h in Branding, Business by Luis

Many businesses, from Coca Cola to Chanel, use Facebook and other social media platforms to support their traditional marketing efforts. However, to use Facebook successfully for your own business, you have to know how the platform can best be used to leverage your company. Just like a radio ad is different than a TV ad, the type of content you create and promote on Facebook has its unique format. Keep reading to learn some helpful tips for marketing on Facebook.

22 Aug Great Logo Design. Be Patient and Trust your Designer

Posted at 22:00h in Design, Graphic Design by Luis

Great logo design requires creativity, design skills, and analytical abilities to understand the client’s desire as well as the targeted audience’s need. A quick and cheap logo design can bring real risks to an entrepreneur’s business from the very beginning. A good logo can make a big difference in today’s competitive world. Invest in good design and you’ll start with the right foot. Let’s go through the steps for designing to help you understand why designers seem to take “so long”.

17 Aug How I Should Change my Company’s Look

Posted at 11:00h in Design, Graphic Design, Management, Marketing by Luis

Sometimes a subtle transformation works wonders: a color change or a logo refresh; but when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a more concentrated effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.

19 Jul Branding Advice for Companies

Posted at 22:00h in Advertising, Design, Graphic Design, Management by Luis

Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.

28 Jun How Much Should You Pay for Design Services?

Posted at 22:00h in Business, Management by Manuel Leon

One of the most common questions in the creative industry is ‘’how much should I pay for design services?’’ Well, there is no definite answer, but there is a list of factors that you, as a client, should know and consider before writing that check. Unfortunately, in the creative field, it is not about being an expert but to look like one. Many "agencies" drive clients into paying rates as if they were hiring an exclusive team of experts solely dedicated to their project when it is just a one man’s band with uncertified ‘‘design skills’’. It is important that clients know that design work needs to be paid fairly and accordingly, but also that clients know enough to not get ripped off by “design scammers’’. Here are a few things you should consider when hiring creatives for a project.

14 Jun Do it Yourself: do it Wrong!

Posted at 22:00h in Design by Manuel Leon

WHY YOU SHOULD AVOID A DO IT YOURSELF MENTALITY. IMPLEMENT EFFECTIVE BRANDING, WEB DESIGN AND MAKE MORE PROFIT JUST BY DOING THINGS RIGHT. Last week we got a referral from our business group. This referral was a lawyer who was starting her practice and had no branding whatsoever, nor a website. Ideally, you would think that when you plan to go solo on your business venture the first thing you need is an identity. In 2017, this means an online presence. This how the conversation went:

31 May Design Process. Understanding How the Good Design is Made.

Posted at 22:00h in Design, Graphic Design by Luis

Design is thinking. It’s the awesome process of making real what is in a human’s mind to achieve a better world. From our personal experiences, the design combines research, imagination, understanding, empathy, and experimentation. We want you to join us on a little trip through the creative process of graphic design. Let’s realize how we do the magic you require and pay for.

03 May The Importance of Color in Visual Identity

Posted at 18:00h in Design, Graphic Design by Luis

Color is one of the most important aspects when designing your logo or creating your branding. Choose your colors thinking on your products or services and the image you want to project to your clients. Here we show you some key aspects of the importance of color for your business identity.

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