We always talk about companies assuming you are already an established brand. However, this article is for those who are business beginners and want to know the steps to follow to go from local to global. If you have a small business such as handmade products or local services, this is the article for you. Let’s see step-by-step the things you have to pay attention to as business beginners.
Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.
Color is one of the most important aspects when designing your logo or creating your branding. Choose your colors thinking on your products or services and the image you want to project to your clients. Here we show you some key aspects of the importance of color for your business identity.