Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
The YouTube logo has been updated for the first time since it began 12 years ago. This is a core aspect of the brand because a logo is the main graphic element that represents a company. The bigger a company is, the more carefully it should implement the design. With its latest update, YouTube has evolved into a clean and conservative logo. It has shifted away from the emphasis from the word “Tube” and redirected the focus to the easily recognizable “play” button. This has a more versatile use in the global world we live in.
Sometimes a subtle transformation works wonders: a color change or a logo refresh; but when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a more concentrated effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.
Before creating a website you have to ask yourself: do I need one and why? Am I going to be responsible for it and keep it updated? Who is going to create my website, a professional or myself? What information do I need to have on my site?These are common questions that cross your mind when you want to boost your business and take it to the next level having an online presence. If we don’t answer them properly, we can make mistakes that can endanger our image as an enterprise. Here we are going to review some of those common mistakes when it comes to web design.
Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.
Logos are part of the first impression customers have of companies. A logo represents your brand and the products or services you are offering. When starting, it’s not that common that a company pays attention to the image. But sooner or later it will have to. Sometimes, it is a bad design or a good one that worked well and you didn’t change it through the years. So, you didn’t realize you needed it to revamp it. Here is some advice to consider when creating a new logo, so you can enhance your company image.
Color is one of the most important aspects when designing your logo or creating your branding. Choose your colors thinking on your products or services and the image you want to project to your clients. Here we show you some key aspects of the importance of color for your business identity.