Brand content is here to stay, but do you really know what it is?The content of the brand is being increasingly used, the objective is to provide valuable content to generate notoriety and affinity with users, where the main axis of communication is to transmit an experience and not the benefits or characteristics of the product itself, but What does brand content really consist of and can it adapt to your company? Here we explain what it is.
Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.