digital marketing Tag

Social Media Tips to Help Your Business Succeed Did you know that social media has a global penetration rate of 49%? That means no matter what your target audience is, they’re likely on social media in some form. With over 3 billion people active across various...

Guide to Digital Marketing for Small Business Whether you run a traditional brick-and-mortar store or have a completely digital business, marketing your business online is crucial to making sure your brand continues to grow and evolve. As new and different technologies continue to develop and mature,...

Many businesses, from Coca Cola to Chanel, use Facebook and other social media platforms to support their traditional marketing efforts. However, to use Facebook successfully for your own business, you have to know how the platform can best be used to leverage your company. Just like a radio ad is different than a TV ad, the type of content you create and promote on Facebook has its unique format. Keep reading to learn some helpful tips for marketing on Facebook.

When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs.   One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.
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