Expert Tag

27 Jul

Posted at 10:00h in Graphic Design, Management, Web Design by
Before creating a website you have to ask yourself: do I need one and why? Am I going to be responsible for it and keep it updated? Who is going to create my website, a professional or myself? What information do I need to have on my site?   These are common questions that cross your mind when you want to boost your business and take it to the next level having an online presence. If we don’t answer them properly, we can make mistakes that can endanger our image as an enterprise. Here we are going to review some of those common mistakes when it comes to web design.

28 Jun

Posted at 22:00h in Business, Management by
One of the most common questions in the creative industry is ‘’how much should I pay for design services?’’ Well, there is no definite answer, but there is a list of factors that you, as a client, should know and consider before writing that check. Unfortunately, in the creative field, it is not about being an expert but to look like one. Many "agencies" drive clients into paying rates as if they were hiring an exclusive team of experts solely dedicated to their project when it is just a one man’s band with uncertified ‘‘design skills’’. It is important that clients know that design work needs to be paid fairly and accordingly, but also that clients know enough to not get ripped off by “design scammers’’. Here are a few things you should consider when hiring creatives for a project.

18 May

Posted at 03:00h in Advertising by
Luc Besson was the director of this amazing advert. Le Loup filmed in 1998 (you can’t watch on television anymore, that’s why you can find it on YouTube), with the beautiful model and actress Stella Warren. We know this advertisement is a little old, but it has so many elements that we can’t ignore. It’s a good example of a perfect piece of work. Here we will mention some aspects that make this advertisement a huge success. The following elements not only work for this advert but can be considered for others.
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