Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
Is your business making you the money you want?We have mentioned many times before how crucial the role of a well designed and well-executed website for your business is. Having a beautiful, efficient and user-friendly website could be the difference between taking your business to the next level or stagnation.
When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs.One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.
Design is thinking. It’s the awesome process of making real what is in a human’s mind to achieve a better world. From our personal experiences, the design combines research, imagination, understanding, empathy, and experimentation. We want you to join us on a little trip through the creative process of graphic design. Let’s realize how we do the magic you require and pay for.