Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
Managing a big or small company can be exhausting. As a business owner, it ‘s normal that you’d want to take control and write your social media and website content by yourself. After all, no one knows your business better than you.
E-newsletters are efficient in the information they share to a group of subscribers. Their purpose is keeping people up-to-date with information and promotions for a specific group, club or organization. When sending an E-newsletter, it is very common to make some mistakes in its design, content or frequency. Here are some important aspects to take into account when it’s time to write one.
One of the most common questions in the creative industry is ‘’how much should I pay for design services?’’ Well, there is no definite answer, but there is a list of factors that you, as a client, should know and consider before writing that check. Unfortunately, in the creative field, it is not about being an expert but to look like one. Many "agencies" drive clients into paying rates as if they were hiring an exclusive team of experts solely dedicated to their project when it is just a one man’s band with uncertified ‘‘design skills’’. It is important that clients know that design work needs to be paid fairly and accordingly, but also that clients know enough to not get ripped off by “design scammers’’. Here are a few things you should consider when hiring creatives for a project.
When you have your own website, a good design can make a big difference in today’s competitive world. If you know this, the appropriate thing is to look for professional designers. We can help you to build up graphically what you want – leading to excellent results. Sometimes your vision and your designer’s vision don’t seem to line up well; here we give you some easy tips to establish a good relationship between you and your designer.The designer need to be in as good a mood as possible to be able to work as effectively as possible. Clients can play a big part in this happiness feeling. They contribute to having a good sense of team work (client-designer) and a better creative flow. How does a client achieve that? Through good communication, talking and listening to each other can bring the greatest design. Remember the designer’s job is to translate your concepts into a visual form, but with extra creative flair.