identity Tag
01 Nov What is an Identity? The Japanese Case
What is an identity? How can we build it? When talking about identity, certain aspects beg the question - what does ‘identity’ imply? The fact is that even though every individual and/or organization has a unique configuration, identity characteristics are constantly emerging. The externalization of these characteristics shows the viewer, with images and a clear message, what they can expect. Let’s talk about identity through the history of the Japanese Empire.
18 Oct Important Tips when Creating your Business Design Look
Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
04 Oct An Image, an Identity
An image is a description that expresses and captures a state of being. Sometimes it has a message, other times it doesn’t. A well-thought image and its successful exposure enforce a message or an idea. It may even work against you because an image can sometimes send the wrong message.
22 Aug Great Logo Design. Be Patient and Trust your Designer
Great logo design requires creativity, design skills, and analytical abilities to understand the client’s desire as well as the targeted audience’s need. A quick and cheap logo design can bring real risks to an entrepreneur’s business from the very beginning. A good logo can make a big difference in today’s competitive world. Invest in good design and you’ll start with the right foot. Let’s go through the steps for designing to help you understand why designers seem to take “so long”.