Image Archives - Design106

18 Oct Important Tips when Creating your Business Design Look

Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.

11 Oct Mistakes When Writing for Biz Advertising

Posted at 22:00h in Advertising by Luis

Are you writing the copy for your business’ advertising? Here are some common mistakes you may be making without even noticing.

04 Oct An Image, an Identity

Posted at 22:00h in History by Luis Toro

An image is a description that expresses and captures a state of being. Sometimes it has a message, other times it doesn’t. A well-thought image and its successful exposure enforce a message or an idea. It may even work against you because an image can sometimes send the wrong message.

20 Sep YouTube Made a Logo Refresh

Posted at 22:28h in Graphic Design by Luis

The YouTube logo has been updated for the first time since it began 12 years ago. This is a core aspect of the brand because a logo is the main graphic element that represents a company. The bigger a company is, the more carefully it should implement the design. With its latest update, YouTube has evolved into a clean and conservative logo. It has shifted away from the emphasis from the word “Tube” and redirected the focus to the easily recognizable “play” button. This has a more versatile use in the global world we live in.

17 Aug How I Should Change my Company’s Look

Posted at 11:00h in Design, Graphic Design, Management, Marketing by Luis

Sometimes a subtle transformation works wonders: a color change or a logo refresh; but when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a more concentrated effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.

25 May Why Does your Company Need a New Logo?

Posted at 11:00h in Advertising, Design, Graphic Design, Management, Web Design by Luis

Logos are part of the first impression customers have of companies. A logo represents your brand and the products or services you are offering. When starting, it’s not that common that a company pays attention to the image. But sooner or later it will have to. Sometimes, it is a bad design or a good one that worked well and you didn’t change it through the years. So, you didn’t realize you needed it to revamp it. Here is some advice to consider when creating a new logo, so you can enhance your company image.