10 Apr Líbero: a Fresh Twist on Current Affairs for Soccer Lovers
Posted at 15:51h in Advertising, Graphic DesignSI TE LO EXPLICAN CON FUTBOL, LO ENTIENDES (IF THEY CAN EXPLAIN IT WITH SOCCER, YOU´LL GET IT) A witty Spanish advertisement for soccer fans. It promotes the magazine Líbero, which is the Spanish name attributed to the sweeper; that is, the player in a defensive position. By using the soccer language, this magazine presents articles about current social and cultural affairs to its target audience: soccer fans. In this advertisement, we can see an everyday life situation with a funny twist by presenting a change of roles in a romantic couple. Sometimes, an advertisement that introduces humor, with a change of roles, can be wrongly interpreted in our society; but in this, in case it works perfectly.