What is an identity? How can we build it? When talking about identity, certain aspects beg the question - what does ‘identity’ imply? The fact is that even though every individual and/or organization has a unique configuration, identity characteristics are constantly emerging. The externalization of these characteristics shows the viewer, with images and a clear message, what they can expect. Let’s talk about identity through the history of the Japanese Empire.
When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs.One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.
Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.
When you have your own website, a good design can make a big difference in today’s competitive world. If you know this, the appropriate thing is to look for professional designers. We can help you to build up graphically what you want – leading to excellent results. Sometimes your vision and your designer’s vision don’t seem to line up well; here we give you some easy tips to establish a good relationship between you and your designer.The designer need to be in as good a mood as possible to be able to work as effectively as possible. Clients can play a big part in this happiness feeling. They contribute to having a good sense of team work (client-designer) and a better creative flow. How does a client achieve that? Through good communication, talking and listening to each other can bring the greatest design. Remember the designer’s job is to translate your concepts into a visual form, but with extra creative flair.