What is an identity? How can we build it? When talking about identity, certain aspects beg the question - what does ‘identity’ imply? The fact is that even though every individual and/or organization has a unique configuration, identity characteristics are constantly emerging. The externalization of these characteristics shows the viewer, with images and a clear message, what they can expect. Let’s talk about identity through the history of the Japanese Empire.
The YouTube logo has been updated for the first time since it began 12 years ago. This is a core aspect of the brand because a logo is the main graphic element that represents a company. The bigger a company is, the more carefully it should implement the design. With its latest update, YouTube has evolved into a clean and conservative logo. It has shifted away from the emphasis from the word “Tube” and redirected the focus to the easily recognizable “play” button. This has a more versatile use in the global world we live in.
Sometimes a subtle transformation works wonders: a color change or a logo refresh; but when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a more concentrated effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.
When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs.One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.