The YouTube logo has been updated for the first time since it began 12 years ago. This is a core aspect of the brand because a logo is the main graphic element that represents a company. The bigger a company is, the more carefully it should implement the design. With its latest update, YouTube has evolved into a clean and conservative logo. It has shifted away from the emphasis from the word “Tube” and redirected the focus to the easily recognizable “play” button. This has a more versatile use in the global world we live in.
Sometimes a subtle transformation works wonders: a color change or a logo refresh; but when you need to show progress on an evolving market, a logo redesign is just a fragment of the whole. To rebrand means a more concentrated effort to shift consumer’s perception. Does your company need a rebrand? Let’s figure it out with these 3 basic questions.
Color is one of the most important aspects when designing your logo or creating your branding. Choose your colors thinking on your products or services and the image you want to project to your clients. Here we show you some key aspects of the importance of color for your business identity.