Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
As an academic, you think you already know how to write and explain theories to everyone. Some people believe websites needed to explain into the most minute detail about their products and services to work properly. This couldn’t be further from the truth especially if you’re writing for SEO (Search Engine Optimization). Keep reading to learn some of the basic rules to follow when writing for SEO.