We always talk about companies assuming you are already an established brand. However, this article is for those who are business beginners and want to know the steps to follow to go from local to global. If you have a small business such as handmade products or local services, this is the article for you. Let’s see step-by-step the things you have to pay attention to as business beginners.
Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
Is your business making you the money you want?We have mentioned many times before how crucial the role of a well designed and well-executed website for your business is. Having a beautiful, efficient and user-friendly website could be the difference between taking your business to the next level or stagnation.
Before creating a website you have to ask yourself: do I need one and why? Am I going to be responsible for it and keep it updated? Who is going to create my website, a professional or myself? What information do I need to have on my site?These are common questions that cross your mind when you want to boost your business and take it to the next level having an online presence. If we don’t answer them properly, we can make mistakes that can endanger our image as an enterprise. Here we are going to review some of those common mistakes when it comes to web design.
One of the most common questions in the creative industry is ‘’how much should I pay for design services?’’ Well, there is no definite answer, but there is a list of factors that you, as a client, should know and consider before writing that check. Unfortunately, in the creative field, it is not about being an expert but to look like one. Many "agencies" drive clients into paying rates as if they were hiring an exclusive team of experts solely dedicated to their project when it is just a one man’s band with uncertified ‘‘design skills’’. It is important that clients know that design work needs to be paid fairly and accordingly, but also that clients know enough to not get ripped off by “design scammers’’. Here are a few things you should consider when hiring creatives for a project.
When you have your own website, a good design can make a big difference in today’s competitive world. If you know this, the appropriate thing is to look for professional designers. We can help you to build up graphically what you want – leading to excellent results. Sometimes your vision and your designer’s vision don’t seem to line up well; here we give you some easy tips to establish a good relationship between you and your designer.The designer need to be in as good a mood as possible to be able to work as effectively as possible. Clients can play a big part in this happiness feeling. They contribute to having a good sense of team work (client-designer) and a better creative flow. How does a client achieve that? Through good communication, talking and listening to each other can bring the greatest design. Remember the designer’s job is to translate your concepts into a visual form, but with extra creative flair.
Design is thinking. It’s the awesome process of making real what is in a human’s mind to achieve a better world. From our personal experiences, the design combines research, imagination, understanding, empathy, and experimentation. We want you to join us on a little trip through the creative process of graphic design. Let’s realize how we do the magic you require and pay for.
Logos are part of the first impression customers have of companies. A logo represents your brand and the products or services you are offering. When starting, it’s not that common that a company pays attention to the image. But sooner or later it will have to. Sometimes, it is a bad design or a good one that worked well and you didn’t change it through the years. So, you didn’t realize you needed it to revamp it. Here is some advice to consider when creating a new logo, so you can enhance your company image.
Luc Besson was the director of this amazing advert. Le Loup filmed in 1998 (you can’t watch on television anymore, that’s why you can find it on YouTube), with the beautiful model and actress Stella Warren. We know this advertisement is a little old, but it has so many elements that we can’t ignore. It’s a good example of a perfect piece of work. Here we will mention some aspects that make this advertisement a huge success. The following elements not only work for this advert but can be considered for others.
Sometimes you can run into problematic clients that affect the creative process and can be a pain in the neck. Their constant change of ideas affects the time that you could be using on more profitable projects. We will give a few signs you can recognize in these terrible clients, and how to avoid them to improve your business strategy.Often in the creative industry, we run into those undesirable clients that tend to be a designer’s nightmare. Once you are already engaged in an undesirable client’s project it is hard as a creative (If you are one who hates to leave things unfinished) to say no. So, the best strategy is to completely avoid them. There are simple ways to try to predict if the client is a good fit or not for your creative awesomeness. There are even ways to be able to accept these types of clients (especially when you are a freelancer in desperate need) and to ensure clear and precise expectations. So in case, everything goes south, as Mr.Trump would say, you can build that wall!