SEO Tag

12 Jul

Posted at 09:37h in Marketing by

If you want your website to do well online, then you must know that SEO and content go together. But what is SEO and what is involved in SEO content? Well, SEO or Search Engine Optimization is a process of improving the visibility of your website...

29 Aug

Posted at 17:00h in Management, Marketing by
As an academic, you think you already know how to write and explain theories to everyone. Some people believe websites needed to explain into the most minute detail about their products and services to work properly. This couldn’t be further from the truth especially if you’re writing for SEO (Search Engine Optimization). Keep reading to learn some of the basic rules to follow when writing for SEO.

01 Aug

Posted at 18:00h in Advertising, Management by
When it comes to your business, it is a constant learning process. While you find yourself needing to do anything, many times it could be the first time you do it, and uncertainty comes to play. Am I making the right decision? Is this the correct move? Am I spending enough or am I spending too little? Unless you are a Marketing Superhero, when it comes to your marketing campaigns in the modern world, these uncertainties become even bigger. The truth is that there is no perfect recipe and everything you need to do will not be exactly alike to the way others do it. Factors like products, target market, and budget require you to figure out how to apply big-scale marketing principles to your business needs. One of the main obstacles for business owners is not knowing how much money they should/should not spend on their marketing efforts. A marketing budget is not something to take lightly, not only is necessary but it also needs to be sufficient for you to cause a true impact, and turn your campaign into revenue. Here are some general guidelines you should take into consideration when setting up an effective marketing budget.
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