the brand Archives

25 May Why Does your Company Need a New Logo?

Posted at 11:00h in Advertising, Design, Graphic Design, Management, Web Design by Luis

Logos are part of the first impression customers have of companies. A logo represents your brand and the products or services you are offering. When starting, it’s not that common that a company pays attention to the image. But sooner or later it will have to. Sometimes, it is a bad design or a good one that worked well and you didn’t change it through the years. So, you didn’t realize you needed it to revamp it. Here is some advice to consider when creating a new logo, so you can enhance your company image.

18 May What Makes a Good Advert

Posted at 03:00h in Advertising by Luis

Luc Besson was the director of this amazing advert. Le Loup filmed in 1998 (you can’t watch on television anymore, that’s why you can find it on YouTube), with the beautiful model and actress Stella Warren. We know this advertisement is a little old, but it has so many elements that we can’t ignore. It’s a good example of a perfect piece of work. Here we will mention some aspects that make this advertisement a huge success. The following elements not only work for this advert but can be considered for others.

03 May The Importance of Color in Visual Identity

Posted at 18:00h in Design, Graphic Design by Luis

Color is one of the most important aspects when designing your logo or creating your branding. Choose your colors thinking on your products or services and the image you want to project to your clients. Here we show you some key aspects of the importance of color for your business identity.

the brand Tag

25 May Why Does your Company Need a New Logo?

18 May What Makes a Good Advert

03 May The Importance of Color in Visual Identity