Brand content is here to stay, but do you really know what it is?The content of the brand is being increasingly used, the objective is to provide valuable content to generate notoriety and affinity with users, where the main axis of communication is to transmit an experience and not the benefits or characteristics of the product itself, but What does brand content really consist of and can it adapt to your company? Here we explain what it is.
What is an identity? How can we build it? When talking about identity, certain aspects beg the question - what does ‘identity’ imply? The fact is that even though every individual and/or organization has a unique configuration, identity characteristics are constantly emerging. The externalization of these characteristics shows the viewer, with images and a clear message, what they can expect. Let’s talk about identity through the history of the Japanese Empire.
Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
An image is a description that expresses and captures a state of being. Sometimes it has a message, other times it doesn’t. A well-thought image and its successful exposure enforce a message or an idea. It may even work against you because an image can sometimes send the wrong message.
Branding is more than a logo design. It’s the whole thinking that communicates the values, vibes, and intentions of the company and lets customers experience it. We want to show you the importance of adding this way of thinking to your company so your business’ performance and public image can work together in the same direction.