Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
The YouTube logo has been updated for the first time since it began 12 years ago. This is a core aspect of the brand because a logo is the main graphic element that represents a company. The bigger a company is, the more carefully it should implement the design. With its latest update, YouTube has evolved into a clean and conservative logo. It has shifted away from the emphasis from the word “Tube” and redirected the focus to the easily recognizable “play” button. This has a more versatile use in the global world we live in.
Design is thinking. It’s the awesome process of making real what is in a human’s mind to achieve a better world. From our personal experiences, the design combines research, imagination, understanding, empathy, and experimentation. We want you to join us on a little trip through the creative process of graphic design. Let’s realize how we do the magic you require and pay for.
Logos are part of the first impression customers have of companies. A logo represents your brand and the products or services you are offering. When starting, it’s not that common that a company pays attention to the image. But sooner or later it will have to. Sometimes, it is a bad design or a good one that worked well and you didn’t change it through the years. So, you didn’t realize you needed it to revamp it. Here is some advice to consider when creating a new logo, so you can enhance your company image.