18 Oct Important Tips when Creating your Business Design Look
Good design can be your differentiator because it’s the base of your company’s visual look. Paul Rand, a corporate logo pioneer, once said that design is the “silent ambassador of your brand”. The solution to great design is to know where to start tracing a design strategy and then complete it. While this may sound simple, following this rule will save you money and effort in the future.
Having a complete design helps your businesses display confidence to the consumer by showcasing your professionalism. It also helps to attract employees and customers well-aligned with your values and long-term goals. When you want to make a good impression, you’re careful of what you say, how you look, and what you’re wearing- the same goes for your business.
\Whether you are an experienced business owner or an entrepreneur, you may wonder how you can achieve a complete design look for your company. Where do you start and how do you get value for money? It’s easy if you know where to begin. At Design106, we can show you how to get a design look without losing your marbles or your money.
OUTLINE A DESIGN LOOK STRATEGY
We know it can be overwhelming to think that you’ll need a logo, a website, business cards, all at the same time. You may also need advertising design like marketing brochures, flyers, posters, and a design concept for social media strategies. We understand it’s a lot to do! Don’t panic, you don’t have to get it all done at once. You can first lay out a general strategy and then complete it step by step. It doesn’t matter how much time you spend on it, or if you only have a small budget to invest in design. If you start right, you’ll finish right.
DESIGNING YOUR LOGO IS A GOOD BEGINNING
At Design106, our advice is to start from the beginning, i.e. to create your visual identity – a.k.a. logo – and a few other graphic pieces around it. Your logo is a visual sign that communicates the values, attitudes, and purpose of your company through a visual representation. Think of your logo as the way you want people to know you. We’re sure you want to make a good impression and be different from the competition to ensure clients remember you. You will achieve all this when you have a logo specifically designed for the launch of your company, or when you decide to redesign your logo and rebuild your business identity. This is the most important step to design your business look – the logo.
Another core aspect of the logo is that it will be everywhere (website, social media, and printed material); so it would be better to have a good logo that is visually impactful. Once you have that, everything else will be easier because your visual identity is established and unique. Based on that, a visual system can be build up to match your business look. Once you know which colors and style represent you, you’re ready to use it in other media. We recommend the simple but powerful tool of a business card. A good business card designed to look professional when networking is a cornerstone of your business.
DIGITAL DESIGN STRATEGIES FOR YOUR COMPANY
Nowadays, having a website or some social media profiles is essential to expand your business from local to global scales. Once you have a defined logo and printed business cards, people will start recognizing you by your new visual identity. Here is when you trace a digital strategy based on what’s better for your business and what adapts the most to your budget. If you have a small business, start your online presence with social media activity where you can show your logo, products, and business philosophy for free.
There are many different social media networks, but think about which of them could fit your business the best. For example, Instagram and Pinterest are excellent for showcasing amazing imagery. If you sell products or an artist, these platforms would be ideal for you. However, if you are a writer, maybe Twitter or Facebook is a better platform for your business.
Once you have a more ample budget it’s time to invest in your website. A multi-device and well-designed webpage can boost your sales and online presence. It doesn’t have to be a complicated design. You just need a clean, fast, and responsive website with a clear call to action (CTA) buttons. Flashy websites can look awesome but sometimes aren’t fast or functional; for example, they commonly don’t display well on the mobile phone leading to a decrease in traffic to your website.
We’ve explained how design impacts your growing business for good as well as how you can adapt it to small or big budgets. At Design106, we can create your design look in every single aspect from the visual identity to your website. Contact us today.