According to Statista, the video-sharing platform has over 2.3 billion users worldwide and is only second in active users to Facebook. From NASA to Nike, thousands of individuals and brands use YouTube to reach a massive global audience and promote brand awareness.
If your business has recently begun its digital marketing journey, you may be wondering what the advantages of YouTube are. Keep reading to learn more about how YouTube can help boost your company’s brand awareness within your target demographic and beyond.
Businesses can use YouTube for a whole range of goals that can complement and enhance other traditional forms of advertising and marketing. In general, the advantages of YouTube outweigh some of the negative aspects of it since it gives you complete control over what aspects of your product or service are displayed. Not only that, as digital and social media marketing continue to favor video over static content, YouTube ensures that your brand is staying relevant with not only today’s consumers but your future consumers as well.
According to Statista, the video-sharing platform has over 2.3 billion users worldwide and is only second in active users to Facebook. From NASA to Nike, thousands of individuals and brands use YouTube to reach a massive global audience and promote brand awareness.
If your business has recently begun its digital marketing journey, you may be wondering what the advantages of YouTube are. Keep reading to learn more about how YouTube can help boost your company’s brand awareness within your target demographic and beyond.
Businesses can use YouTube for a whole range of goals that can complement and enhance other traditional forms of advertising and marketing. In general, the advantages of YouTube outweigh some of the negative aspects of it since it gives you complete control over what aspects of your product or service are displayed. Not only that, as digital and social media marketing continue to favor video over static content, YouTube ensures that your brand is staying relevant with not only today’s consumers but your future consumers as well.
The pros and cons of YouTube are fairly simple. YouTube is free to use and also allows you to earn money through your video content. Not only that, downloading or uploading videos to YouTube is easy for just about everyone. Even if you aren’t great with technology, there are loads of free tutorials online that break down how to upload YouTube videos, how to edit videos, how to crop videos, how to promote YouTube videos, and everything in between.
YouTube can also enhance your SEO strategy. Backlinks are created on YouTube when you add your website link onto your profile page or within the description of any video you post. Finally, YouTube is an easy way to share information. You can upload tutorial videos, brand information, or client testimonials all within one central hub for your customers to access.
As you can see, the advantages of YouTube far outweigh any costs associated with creating video and maintaining your YouTube channel. If you think your business is ready to start investing in YouTube, keep scrolling to read the different packages we offer.
The starter package includes everything a business needs to get up and running on YouTube. Design106 will sit down with you to discuss your business’s goals and aspirations. We will then create a YouTube strategy and content calendar matrix every three months.
For brands that already have a strong YouTube foundation, but want that little bit of extra help to grow and engage their audience, Design106 has created the Prime package.
For businesses that want to fully commit to a YouTube channel that is constantly updating and providing dynamic and relevant content for their audiences, the Master package is the best option.
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