Dunham Insurance Services.
As one of the leading independent insurance brokers in South Florida, Dunham Insurance is focused on achieving the best rates with the most coverage for their clients. As one of the leading independent insurance brokers in South Florida, Dunham Insurance is focused on achieving the best rates with the most coverage for their clients.
Dunham’s new site is better in every way. Although their previous website was pretty extensive and complete, it was certainly outdated for a 2021 company. We developed a new site maintaining some of the previous style but adding a modern twist, full SEO optimization, mobile optimization and ADA compliance resources. We also started implementing a content creation strategy that would serve the main ‘‘fishing net’’ for all Dunham. Focusing on tips, resources and valuable information to consumers.
Along with a new and improved website, it was only a logical next step to tell everyone about it, and about all the great insurance services that Dunham can offer. What better way to do it than social media marketing? We created crafted campaigns with various purposes aimed to acquiring leads for each of the service categories offered by the agency. Also, with a new budget allocation meant for paid advertising we were able to achieve effective promotion to more than 10,000 people per campaign generating around 4% return. For a bigger impact on the online world, we leveraged the use of video to enhance Dunham’s insurance message on social media and all digital outlets.
Dunham’s Insurance digital marketing strategy covers literally all the bases for a strong and effective online presence that positions them on top of their competitors and attracts hot, ready-to-buy leads.