Payoli.
Payoli is one of the leaders in the Solar industry. Located in South Florida, the team at Payoli hired Design106 to help them kick-start their digital marketing.
When we got their request, we were really excited to explore a new industry and we immediately got to work. We designed, executed and implemented a digital marketing strategy like no other.
We began with optimizing their website to provide useful and valuable content to their potential clients as well as a tool for driving traffic and lead generation. Then, we segmented their specific target market into several groups and created a variety of social media posts and campaign videos that we enhanced with paid advertising on Facebook, Instagram and LinkedIn for better results. We created a variety of original content pieces for social media promotion and client proposals. Including several featured blog articles as well as directed and produced several video testimonials and commercials.
The success of Payoli’s campaign was exemplary. With all the digital assets and a well-set strategy, Payoli received over 50 leads interested in Solar Panels and solar services just in the first week!
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