South Florida Institute of Aging.
Originally known as Impact Broward, the South Florida Institute of Aging, also known as SoFIA, boasts over 50 years of experience in engaging with senior citizens on a community level. In this case study, we delve into the complete branding revamp we undertook to rekindle their connection with the local community.
The SoFIA organization was in need of a complete branding revamp to help reignite their connection with the local community. Inspired by Florida’s colourful coastal setting, we created a bespoke branding identity based on their desired look.
They needed a brand that was versatile enough to look captivating in both traditional and digital formats.
SoFIA's existing brand needed a comprehensive overhaul to reestablish a strong bond with the community and embrace a more vibrant and modern identity. SoFIA unveiled a revitalized brand, resonating with both traditional and digital audiences. The tropical-inspired branding communicated the organization's commitment to active senior living. The new identity instilled a sense of excitement and productivity in the senior years.
"SoFIA's rebranding breathed new life into our organization. We now stand as a vibrant, adaptable entity, ready to engage and inspire seniors on their journey." - Peter Caldes, President
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